RWANDA CELEBRATES INTERNATIONAL COFFEE DAY BY PROMOTING LOCAL CONSUMPTION

The National Agricultural Export Development Board (NAEB) has kicked off a series of activities meant to boost Rwanda’s coffee industry as part of the celebration of the International Coffee Day; which is, this year, celebrated under theme: “Let’s ‘sharing Rwanda Coffee’ Be Our Culture at Home.”

The International Coffee Day is an annual event celebrated on the 1st October globally as an occasion that is used to promote and celebrate coffee as a beverage. The day is also a reminder for coffee sales promotion and to raise awareness for the plight of the coffee growers.

In Rwanda, Coffee Day 2017 was marked by various activities including sensitization of the farmers on using best agronomic practices in order to increase the productivity and enhance coffee quality; i.e pruning, mulching, fertilizer application, among others, and demonstration of coffee preparation methods by using traditional tools including roasting raw coffee beans, grinding them, brewing, and the like.

At the end of the event, participants shared a cup of coffee and each of them was given a take-home package of a 100g roasted coffee to be shared with family relatives.

The celebration kicked off on September 12, 2017 in Ngoma Sector of Nyaruguru District where NAEB through the Price for Rural Income through Exports Project (PRICE) and local government authorities joined hundreds of farmers in the area to celebrate coffee, one of the source of livelihood for local farmers.

In his remarks, Dr Celestin Gatarayiha, the Manager of Coffee Division at NAEB, urged farmers to apply agricultural seasonal best practices which will lead to the best quality and quantity of coffee production.

“You should be the first to drink your own coffee so that you get to know what areas that need improvement the most,” Dr. Gatarayiha told the farmers.

The Coffee Day 2017 is also expected to be celebrated in two more districts; namely Muhanga and Gatsibo on 14th and 19th September respectively.

Coffee is one of potential commodities that are sources of revenues for many Rwandan farmers – more than 350,000 farmers grow coffee in the country.

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